Exclusive: New Leicestershire burger chain opening three sites – and the first will launch in Hinckley

Mason Moore | Hinckley Reporter | 21 November 2023

A NEW independent burger brand is set to open three sites across the county, with their inaugural one opening in Hinckley, the Hinckley Free Press has exclusively learnt today (21 November).

**A stock image of a burger** (Image: Valeria Boltneva/Pexels)

The new East Midlands-based venture is named Beef ‘N Shake and has been founded by three friends and self-proclaimed ‘like-minded foodies’ from Hinckley, who told the Free Press they “have always liked to eat, drink, and create amazing food together”.

Their flagship and first store will open in the new year, on Regent Street in the heart of Hinckley town centre. It is currently unknown which unit they are planning to take on.

But, what is known is that it will be open every day of the week. On Mondays to Thursdays, it will trade from 5pm to 10pm. And, on Fridays to Sundays, it will trade from 12pm to 12am, where diners can order food for delivery, or collect in-store.

As the name suggests, they will serve up a variety of burgers, milkshakes, hot dogs, and light snacks.

Once that branch is open and serving hungry Hinckleyans, they will then create two new additional sites in Leicester city centre and Nottingham city centre respectively.

A spokesperson for Beef ‘N Shake further added: “Our hobby quickly led us to opening this burger restaurant – a place where people from all over the East Midlands can meet to enjoy our special dishes and comfortable atmosphere.

“Freshness and creativity are our favourite ingredients. Our menu is varied and the service is unmatched. If you’re looking for a superb culinary experience, pop in to see us.”

They are already recruiting, with vacancies for a Store Manager, Server, and Delivery Drivers available. Those interested can send their CVs to beef.shake@outlook.com.

For further details on the brand, including when an opening date is officially announced, you can ‘like’ them on Facebook and ‘follow’ their Instagram.

Beef ‘N Shake are one of the many eateries which are headed to Hinckley soon. Others opening up include the Butterwick Bakery, Epicurean Lounge, and The Old Bank Cafe.