Local coffee chain Jenno’s looking to open new branch inside Hinckley’s Crescent complex

Mason Moore & Vaughan Moore | 25 September 2022

A SMALL coffee chain with two branches from Leicestershire are looking to expand by opening a new branch inside of Hinckley’s Crescent shopping and leisure complex.

The former Select store (Image: Mason Moore) / Inset (Image: Jenno’s)

Jenno’s Coffee House, founded in Blaby, have applied for a licence to serve alcohol and play music from inside of the former Select womenswear store, near Wed2B.

According to the premises licence, alcohol would be served on-site from 12pm to 10.30pm on Mondays to Saturdays, and from 12pm to 5.30pm on Sundays.

Live music would be played from 7pm until 11pm on Friday to Saturday.

In addition, recorded music would be played from 7.30am to 11pm on Mondays to Fridays, 8am to 11pm on Saturdays, and 9am to 6pm on Sundays.

The deadline for the premises licence to be decided is Wednesday, 12 October in two weeks and three days, giving council planners plenty of time to make a decision.

The premises licence in question (Image: Mason Moore)

The Crescent already houses two coffee chains – Loungers and Costa – these are large publicly-traded businesses. But, Jenno’s are instead a small chain from the county.

Jenno’s first coffee house set up shop in Blaby town centre in 2016. In July 2019, they opened a second branch on the Everards Meadows development near Fosse Park.

This marks the first signs of life for the unit in recent years.

Two years ago, in early March 2020, mere weeks before the coronavirus pandemic hit the country, retailer Edinburgh Woollen Mill were poised to take it on.

They had submitted planning permission for signage which was approved. But ultimately, EWM never ended up moving in, with the plans not coming to fruition.

At the time of publication (Sunday, 25 September), Jenno’s Coffee House have not yet publicly announced the new Hinckley location to their customers.

Hinckley’s Crescent has expanded with two new tenants this year. The former Burger King has been taken over by another Karali Group’s restaurant – ‘Sticky Sisters’.

As well as this, the former Rossini’s Italian restaurant has been transformed into a brand new independent Indian restaurant named Bikaneri Bar and Grill.

And as we first reported earlier this week, Wetherspoons are on track to open next year, if planners give them the ‘thumbs up’ to serve up alcohol on their premises.

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