Mason Moore | Hinckley Reporter | 7 June 2021
A MIDLANDS-BASED variety retailer who opened eight stores last year is bucking the trend on the high street with plans to open 20 more stores this year.
MaxiSaver opened their first ever location and flagship store in Hinckley’s Britannia Centre in August 2020, with an additional seven locations just before Christmas.
Now they’re aiming to set up 20 new stores outside of the Midlands across the north and south in areas like Bedford and Sheffield which will bring ‘hundreds’ of jobs.
A new Property Manager with ‘a wealth of experience’ has been appointed to assist with the expansion.
They are after retail premises offering between 2,500sqft and 6,000sqft of sales space in towns and cities across a ‘vast’ geographical area, but they would need units covering up to 15,000sqft for their larger out of town stores.
The variety retailer sell around 6,000 ‘value for money’ products, ranging from leading confectionery brands, household items, pet, garden, leisure, and seasonal supplies, just to list a few.
Ex-Poundstretcher boss, Paul Mathers, who has more than 25 years of retail experience, is the Managing Director of MaxiSaver.
He decided to set the store up as he believed that there was a ‘gap in the market’ for a variety store like it.
Mathers explained: “I’ve always felt there was a gap in the market for a convenience style retailer offering high quality products and genuine value, which is exactly what MaxiSaver does.”
He later revealed that the brand are looking at acquiring retail properties near transport links and other retailers to give them good coverage across high stress and city centres in England by the end of the year (2021).
10 new jobs will initially be created at each store with a total of 200 people being recruited across the store network this year, as well as the head office growing in line with their ongoing expansion strategy.
He is aiming for ‘most’ major English towns and high streets to sport a MaxiSaver which they can enjoy the benefits of within the next two years.
Customer feedback has been taken on board, as they are currently building a ‘click and collect’ service and transactional website.