Harry Potter fever hits Hinckley with new store selling ‘magical’ merchandise

Mason Moore | Hinckley Reporter | 1 May 2021

HARRY POTTER FEVER has hit Hinckley as a new independent shop named GeekMerch have specially opened on Druid Street for fans of the film series and franchise.

(Supplied: Geek Merch / Facebook)

The doors to the store are only open on Saturdays from 8am until 5pm, but it is an Aladdin’s Cave of goods for ‘Potterheads’, who are devoted Potter fans, as well as curious ‘Muggles’, who have not yet watched any of the films in the franchise.

It is home to all sorts of ‘magical’ merchandise related to the blockbuster hit title, including bags, baseball caps, T-shirts, from all four of the Hogwarts houses – Gryffindor, Ravenclaw, Hufflepuff, and Slytherin.

They even sell merchandise from other fan favourite franchises, ranging from Star Wars, Marvel, DC Comics, Minecraft, and anime.

It can be found on Druid Street in ‘The Warehouse’, which is signposted as such, in the space next door to Trident Design, and over the road from Terry West Carpets.

The store, founded by Pete Salisbury, has been trading from the newly-acquired brick-and-mortar location for the past two Saturdays now.

It has been trading digitally with an online presence for the last two years under the name of OfficialGeekMerch, with help from Salisbury’s close business pal, Neal Whitmore.

Pete decided to launch the store once lockdown ended and when non-essential retailers were allowed to open their doors to shoppers.

He further explained why he wanted to launch the physical location.

He said: “We have been open for two Saturdays now and the response has been amazing.

“We have been online for the last two years, but since lockdown ended and non-essential shopping was allowed again, we decided to create a fun experience shop.

“We sell everything from Harry Potter, Star Wars, Marvel, DC, Minecraft to Anime. We’re trying to cram a lot in but love it because people can explore, chat and be immersed their favourite Movie, TV show and anime game, as well nostalgia.”

Pete was inspired to launch the store as he has five children, all of which different passions to one another, so he wanted to create a shop that sold collectibles and ‘unique gifts’ for all the family.

New news and updates regarding the store can be found on their official Facebook page, linked here.

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