Mason Moore | Hinckley Reporter | 12 March 2021
IT HAS been confirmed that Nuneaton will soon become home to a ‘Hampton’ by Hilton Hotel, with construction works expected to start this Summer.
The American-based hotel chain, who trade on the New York Stock Exchange as HLT, announced that they had made an agreement with Nuneaton and Bedworth Borough Council and their strategic development partner, Queensberry, to open a location in Nuneaton town centre.
The project was made official just three days ago (9 March), and will be known as ‘Hampton by Hilton Nuneaton’.
It will be a newly-built constructed hotel on the New Century Way car park on Abbey Street, opposite the former Ritz cinema and bingo hall, with construction work expected to start this summer, subject to planning approval.
The hotel will form part of Abbey Street’s mixed-use redevelopment plans as a part of the ‘Transforming Nuneaton’ scheme, which will further include a residential component alongside workspaces, a cinema complex, food hall, and landscaped public places.
Hampton by Hilton Nuneaton will become one of their first UK hotels to feature their refreshed interior designs, including flexible social spaces.
The hotel marks a first for the brand in Nuneaton and joins a portfolio of 100 Hampton by Hilton Hotels across Europe, the Middle East, and Africa, including recent openings in Munich, Manchester, and Madrid.
Their award-winning guest loyalty programme, “Hilton Honors” (sic), will be accepted at the Abbey Street location.
The loyalty scheme allows members and guests who book directly with Hilton to earn points for their stays and experiences with them, as well as ‘instant benefits’, including contactless check-in with room selection, Digital Key, and Connected Room.
Patrick Fitzgibbon, Senior Vice President of Development, EMEA, for Hilton, said: “Hampton by Hilton Nuneaton is an important addition to this ambitious town centre redevelopment, and will support the growth of Nuneaton as a regional business and leisure hub.
“Now, more than ever, hospitality can play a vital role in reinvigorating the high street, and we look forward to welcoming guests at the hotel, which joins more than 200 Hilton properties trading or under development across the UK & Ireland.”
Rob Hughes, Development Manager for Queensberry, said: “As the council’s strategic development partner, we are delighted that Hampton by Hilton is the confirmed hotel operator for this exciting mixed use scheme.
“It demonstrates both confidence and commitment of Nuneaton & Bedworth Borough Council and Hilton, an international brand, to this Abbey Street regeneration project.
“The hotel is a key anchor for the scheme which includes a host of new uses to the area including residential, work space, retail and leisure.”
Cllr. Julie Jackson, Council Leader for Nuneaton and Bedworth Borough Council, said: “I am delighted to see this agreement come to fruition.
“I am in no doubt that the hotel will prove to be a great asset to the Abbey Street development and Nuneaton as a whole.
“We look forward to working with Hilton and Queensberry to progress the construction of the hotel over the coming months.”
Cllr. Izzi Seccombe, Leader of Warwickshire County Council, said: “This is exciting news and is further signs that the transformation of Nuneaton is gathering pace.
“It will bring jobs to the area and the complex will be an attractive asset to the town centre, increasing its appeal to visitors and make it a hub of activity for residents.
“We want Nuneaton town centre to be a place where everyone can enjoy spending time. This is another piece in that jigsaw.”