4th Avenue’s virtual concert hailed a success

Mason Moore | Hinckley Reporter | 30 November 2020

4TH AVENUE’S first-ever virtual concert which was held just three nights ago back on Friday night (27 November) from the Wycliffe Rooms in Lutterworth behind closed doors proved a hit with their fans on social media.

Hinckley’s four-piece tribute act 4th Avenue (Facebook Live)

The full hour and a half concert held by the Hinckley tribute band was broadcast as their ‘first-ever virtual concert’ and was live-streamed on their official Facebook page of over 4,800+ fans, and they impressively had 2,000 fan page followers tuned in during the time of broadcast.

The male vocal harmony group, made up of Adam Percival, Danny Morrison, Dougie Hird and Tom Urch, were given the go-ahead to perform socially-distanced on stage without an audience in attendance as they adhered to the Government guidelines for the show by venue bosses.

As The Hinckley Free Press reported back on Sunday 22 November, 4th Avenue member and manager, Dougie Hird, explained that they the show would be held as their fans were struggling amidst the ongoing lockdown, and they wanted to entertain their fans as a result.

The group performed a wide array of songs, such as “September” by Earth Wind and Fire, “My Girl” by The Temptations, “Let’s Hang On” by Franki Valli and The Four Seasons, and “December, 1963 (Oh, What a Night)” by The Four Seasons, just to name a few.

For fans who have missed it on the night and would like to catch the full show on demand, the show is available to view in its entirety on Facebook Live by simply visiting www.bitly.com/watch4thavenue.

Band manager Dougie Hird has set up a PayPal page which sees all profits going towards the band. This has been launched following fan’s requests to donate money to them as a ‘thank you’ for holding the free virtual show. The PayPal page can be found at www.paypal.me/dougiehird.

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