Hinckley’s SOAK speak on brand’s success

Mason Moore | Hinckley Reporter | 23 November 2020

SOAK Bath Salts, an independent Hinckley-launched bath salts business, which was founded back in July, have spoken to The Hinckley Free Press about how business and trade has been since setting up shop online.

SOAK co-founders Beth and Cathy (Supplied by SOAK to The Hinckley Free Press)

The company was co-founded by young teenage entrepreneur Beth Owens and her mother, Cathy Homer.

Since launching four months ago, the company have received international interest from those all around the globe and have shipped to Ireland, France, and Norway.

Around five different stockists have shown interest in SOAK’s products and plans are in place to start stocking their products on shelves by January 2021. A natural skincare range is in the works and will be launched by mid-2021.

The brand set up shop online on their official website at the start of November. Customers can browse and place their orders for a wide array of products, such as salt shots, salt sachets, glass bath salt jars, and an entire month’s worth supply of bath salt.

‘Mindfulness salts’ have proven to be the most popular product throughout the second lockdown – they are designed to help de-stress and relax the user.

Whilst festive products are not on sale for the Christmas holiday season at the time of publication (23 November), a 20 per cent discount is available on boxes as a part of the Black Friday sale.

SOAK Co-Owner, Cathy Homer, revealed further plans for the business included a subscription service and potentially opening spa retreats.

She said: “We are looking at launching a subscription service to our salts.

“In the future we’d love to open spa retreats using our own products.”

SOAK Co-Founder, Beth Owens, made front page news locally in the town’s print newspaper, The Hinckley Times, for her efforts of launching the brand at the age of a 14-year-old as a business studies student.

Beth’s mother, Cathy, explained that the print coverage has really helped the brand. She said: “It has been amazing. The response has been so supportive and has really given us the encouragement to grown beyond lockdown.”

Following their success, an ‘Ambassadorship’ programme has been launched by the bath salts business.

Brand Ambassadors can join a team of others, receive free bath products to use at home, and make a commission based around their current lifestyle for £49.

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