Nostalgia: Retailers and restaurants of The Crescent’s past

THE CRESCENT is a fairly recent addition to Hinckley, however it has already seen many different occupants come and go.

The Crescent signage (Mason Moore for Notizie)

The Crescent shopping and leisure complex was purpose-built on the site of busy Hinckley street, Brunel Road, which used to occupy many different businesses and retailers before getting demolished to make way for it.

It opened officially to members of the public in 2015.

In January, it was mentioned how a new national homeware and clothes retailer are working with Wards to secure a deal to join the complex.

In this article, we shall be exploring the different retailers and restaurants who have left The Crescent.



Back when Meatcure were joining The Crescent and banners were up (Paul Gardner for Notizie)

Independently-owned burger joint Meatcure joined The Crescent on 27 April 2017.

Meatcure sadly closed their doors on 23 October 2017, just six months after it had opened.

When the burger chain joined, they had locations in Market Harborough and Leicester, both of which have also closed for good now.

Meatcure tried their hand at operating in Leamington Spa and Bedford, but both of these locations have now gone too.

The former Meatcure unit has been purchased by Italian restaurant I Due Vulcani, who opened in the space on 15 March 2018.


The Rossini’s logo at their former unit in The Crescent (Mason Moore for Notizie)

Rossini’s joined the complex back on 24 March 2016 when they relocated from their former Hinckley branch that was located on Coventry Road.

Their restaurant in The Crescent in March of 2016, was off to a good start, but in June of the very same year, the restaurant was hit by fire.

Rossini’s did manage to successfully reopen following the attack on the unit, until March 2019 when they were struck by fire for a second time.

This seen them permanently say goodbye to the town of Hinckley.

Louisianna’s Fried Chicken

A photograph of the once booming chicken business on opening day (Vaughan Moore for Notizie)

Lousianna’s Fried Chicken was a chicken restaurant, owned and operated by The Apprentice contestant, Joanna Kirk and her husband Leon Kirk.

The chicken restaurant focused on fried and grilled chicken and opened on 24 February 2018.

Louisianna’s closed on 18 June 2018 when the company went into liquidation because it didn’t reach the right amount of footfall the restaurant had expected to make it work.

In November 2019, the Lousianna’s restaurant unit was used as a builders and contractors office during the works on Coventry Building Society, the neighbouring unit to this vacant space.



The former Select space pictured on its opening day (The Crescent on Twitter)

Women’s fashion and clothes retailer Select opened on 23 November 2016 in the complex.

Select had a nearby location in Nuneaton before they had opened their Hinckley branch, however the store closed in March of 2018 and has been sitting empty since.

Luckily, there are signs of life for the former Select unit as Wards are trying to secure a deal with a national homeware and clothes retailer who will breathe new life back into the space, if plans do go ahead.

Guess How Much!

The first ever Guess How Much! store, which opened in The Crescent (Martin Jarvis for Notizie)

Hinckley was home to an original discount retailer named Guess How Much, a retail brand, that was being trialled in a total of six select towns when it joined The Crescent.

The Hinckley store opening in The Crescent made history as their first ever opening of a Guess How Much store when it opened on 7 June 2016.

The ‘coming soon’ sign for GHM! offering clothes and branded goods (Martin Jarvis for Notizie)

Guess How Much were a clothing, homeware and grocery chain that was backed by former Asda Supermarkets boss Andy Bond and Asda Supermarkets executive, Koray Gul.

The brand was commonly referred to as “GHM!” and was meant to rival Poundstretcher, Home Bargains and B&M which would see them try their hand at becoming a well-known name amongst their competitors.

Guess How Much featured exclusive clothing from a name that is now synonymous with Poundland, Pep and Co. This is because Pep and Co was also founded by Guess How Much’s boss, Andy Bond.

Guess How Much closed the doors to their Hinckley store when they merged with British retailer Poundland in March 2018.

Confusingly, Poundland existed when Guess How Much was in The Crescent, but it sat in the unit to the right of TK Maxx, next door to Guess How Much.

Poundland can be seen operating to the left of GHM! (Martin Jarvis for Notizie)

When GHM! and Poundland merged, Poundland moved into the GHM! space next door to Sainsburys, making the former Poundland unit to the right of TK Maxx vacant.

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